Final Posters & Evaluation

These are my final poster designs for the Falcon 9 and Dragon space crafts. After finishing the Dragon design, I went back to my first poster and added in my Falcon logo, using the same positioning as with my other poster, helping to tie them together. I am really pleased with my designs, I think they are strong and they definitely work as promotional pieces. As with the other promotional posters that SpaceX had already released, I think mine are an interesting, fun way to represent the company. However I think they can also work well as advertising, where they feature much more obvious reference to the company itself. I think this addition of the logos I have designed, and more information about the purpose of the poster help to make it a stronger branding piece, and help to make it a much more successful design overall.

As for the logos themselves, I think my designs are a lot stronger than the original SpaceX ones, and I feel that they have had a lot more thought put into them. Personally I think my Falcon and Dragon designs are much more solid and polished, in a much simpler and more appealing style. They also appear much more similar to each other, which helps to link them together and to tell the audience that they are both part of the same brand; rather than the originals which look quite separated and do not appear to have any links between them which I think makes them look weaker, both together and individually.

In comparison to the original again, I think my company logo is much stronger than the original. I think the subtle references to ‘retro’ design and badges/pins definitely enhances the logo and makes a stronger logo. I also think that helps to give the company image itself a little more meaning; with subtle connotations to sci-fi and futuristic design this definitely relates to the activities and ideals of SpaceX. The company is actually achieving what seems like some very futuristic goals, and so I think those sci-fi references are very relevant, and make for a much stronger, well thought out design.

Overall I am pleased with my project, and I feel I have successfully fulfilled my brief with some strong designs. I think my work is relevant to the company, and would definitely be fitting designs in the case of an actual rebrand/promotional campaign for SpaceX. I have related my designs to my research well, and I feel I have expanded and evolved my research successfully, incorporating my own ideas and styles into it. Personally I have enjoyed working on this brief, and it has given me the opportunity to create something different for me, where most of the work I have made this year has been quite similar where I have been developing my own style. Exploring this new style has been quite refreshing, and I loved putting the two posters together. I would love to experiment further with this technique, and if the project was longer I would have loved to have created more promotional pieces in this style, looking at more posters and perhaps even experimenting with animation and creating a short animated piece for SpaceX. In terms of my own personal practice, I really like this bold, travel-poster-inspired style and I definitely plan on experimenting further and making more with it in the future.

Dragon Poster

For my second poster for the Dragon craft, I wanted to create a design that fitted with the Falcon poster, whilst also contrasting with it. I wanted to show the Dragon craft landing on the surface of Mars, creating a similar design to the first poster, but on a completely different environment. This will also show the Dragon completing its mission of reaching Mars, contrasting with the first poster showing the start of the mission as it leaves Earth.

As a start point, I decided to look at example images of the Dragon craft, noting how it lands and how its thrusters look when landing, as this was something I needed  to get right in my design otherwise the craft would not sit right in the scene. I also needed to find examples of the surface of Mars, as it is obviously somewhere I have never been. I looked for real photographs of the martian surface taken by NASA missions, as well as artist concept images of the planet which helped me to see how artists have recreated this landscape before. The first thing I noticed was how different the environment looked, with the lack of plant life and of course the reds and oranges. I think this works in my favour however, as this kind of scene perfectly contrasts with the strong blues and greens in my Falcon poster, enhancing the strong difference that I want to have between the designs.

After looking at a range of images for inspiration, I decided to start work on my design, starting off the the Dragon craft itself. Using a photograph of the craft I traced the basic outline before filling it in. I again made sure to stick to the same technique to help my posters link with each other, using blocks off colour with a few simple gradients.

After finalising the Dragon I began to create the Mars landscape that it was landing on. As there is no nature or greenery on Mars, I knew I was going to have to add in more open space to the design. This also meant that there would be no trees to add into the foreground. However I still wanted to have something to give the impression of depth that was so successful in my previous poster, and so I decided to add in a rock formation. Using the same method that I did for the mountains before, I added in some simple shapes using a slightly darker shade of brown to show shadow and shape.

The next step was to add in more scenery, starting with the rocky ledges in the background and then the mountains behind. Using the same technique again I created the basic outline of the mountains and then used lighter shades to show the lighter areas. I really like the sense of shape that this has given to the scene, and it has definitely made the design stronger. I found that this scene was much simpler than that of the Falcon poster, as Mars is much more vast and empty, meaning that my design is accurate, which is what I want as I think it makes the poster a better representation of a company revolving around space.

One thing that I found wasn’t working with my design was the sky, as I think the blue was too contrasting with the red environment. After looking back at some of the photographs of Mars I saw the the sky was in fact a more yellowish colour, most likely due to the red colour of the planet. Therefore, I changed the colour of the sky in my design, using a subtle gradient which I think looks better than if it was just a solid colour. I then added in the same stars I used in my Falcon poster, working as another small link between the posters.

After designing the scenery and creating a look of depth in the style I have been working with, I need to add in the trails and smoke coming from the Dragon craft so that it wasn’t just floating in the image. From the photographs and concept images of Dragon crafts landing that I looked at, I could see that the thruster trails would look different to the Falcon’s and so I drew them from scratch, creating a much wider spread. I also had to create the smoke differently, as the craft is coming in to land rather than taking off. I think I have designed the smoke and trails well and they work with the actual craft very successfully. I think it looks as though it is landing and the addition of trails and smoke has definitely added movement to the design, making it stronger overall.

The final step in designing my poster was to add in the text and the logos. To help relate the two posters together and show them as part of the same promotional campaign, I wanted to used the same typeface and layout for the information on the poster. However, as the illustration on the posters are opposites of each other, I decided to experiment with flipping the text around, placing it on the opposite side of the design, but in the same place. I also decided to add in the Dragon logo onto the poster, finally tying all of my designs together by featuring both of my logos onto the poster. I am happy with this design and I think it is just as successful and strong as its counterpart. I love the colour scheme in this poster, and I think it will definitely work well with the Falcon poster, contrasting in both colour and concept. I think this poster successfully represents SpaceX as an innovative brand, and it clearly shows off the pioneering goals of the company

Falcon 9 Final

After deciding to change my idea and choose a new composition, I reviewed my sketches and I chose to work with this composition, which is very different to my original idea. Instead of placing the rocket in space with Earth in the background, I wanted to now show it taking off, moments after leaving the ground. I think this will be much more successful and will have a stronger impact, on the audience. I am also going to create a scene around the rocket taking off, which will solve the issue I was having with perspective and proportions, as it will be much easier to place everything in proportion to everything else. 

After deciding on a new design, I started making it. I took the same rocket vector that I had made in my previous illustration as I could still use this in my new design after scaling it down. I then added in the night sky using the same process as before. Already scaling the rcket down has helped I think, as it sits better against the sky at a smaller scale as well. My next step was to start creating the scenery, so I began with the trees. I wanted to include layers of trees running from the foreground all the way back into the image. This helps to add depth tothe poster, and also works with the scale of the rocket, as it places it into the background, rather than just appearing as a very small rocket. I wanted my tree vectors to be as accurate and well designed as possible as these would be the biggest, most forward placed object in the poster, and so I found an example of a tree vector that I could trace in Illustrator, to make my own vector for the poster.

I then started to add in the tree vector to my poster, using scale and different shades of this green/blue colour to show depth, using darker colours in the foreground and lighter colours the further back they went. My next step was to add in more depth to the scene, and so I started with the smoke and rocket trails, showing the Falcon lifting off. I decided to make the trail look very stylised, keeping it very simple and minimal whilst still giving the rocket movement and momentum. The smoke that I created also added to this, blowing out along the ground as the force from the rocket pushes it away. I used the same technique here to show depth, creating three different smoke layers and using different shades of grey to differentiate between them. This time I made the foremost smoke layer the lightest shade, making them darker as they went further back. This is because the majority of the light in this design would be coming from the actual rocket’s trail, therefore the closest smoke layer to it would be the lightest. The closest tree layer, which is the one the furthest back, would also be the lightest because of this, making the foreground the darkest which I have already done.

The next part of the poster to add in was the mountains in the background, which gives the scene something to sit against and again adds extra depth to the poster, making for a more successful, stronger image. So far I have followed my inspiration quite closely, using simple vectors and blocks of colour to create my poster in iconic travel poster style that I have researched, and for the background I will follow this same technique. Using simple lines I created the basic shapes, again using different shades on different layers to show depth. I then needed to add the highlighted areas of the mountains to show shadow and add some more three dimensional shape to them. And so I again used the same technique of simple shapes, using slightly lighter versions of each colour to show light against the shadowy areas of the mountains. I think this is very successful, and has definitely added more shape to the mountains which I think has made the design much stronger and deeper.

After adding in the mountains, I had mostly finished the main scene, and now all that followed was adding the information for the poster and any finishing touches, for example I decided to add in a subtle glow to the sky, behind the Falcon craft to reenforce that as the main light source. I think this subtle glow is successful in doing that, and I think it adds something to the design, helping the rocket to stand out more even though it is quite far back in the image.

The final aspect of my poster to add in was the text/logo. I started with the Falcon 9 title, using a retro looking typeface which I think works well with the style of the poster. I placed the text in the top corner opposite to the main focus of the image to balance out the poster, which I think compliments the image and makes the overall design stronger. I decided to add some more handwritten type underneath the title, inspired by some of the travel poster examples I had researched. Although I had placed the type fairly small and out of the way, I wasn’t sure that it was working and so I decided to replace it with the SpaceX logo that I had created previously. I placed this at the bottom of the image against the dark of the trees, which I think works as it makes the logo stand out, but without taking any attention away from the main focus of the image. I think this also better balances out the image, making it more successful.

As a final addition to the I wanted to add in some kind of tagline to the image, reenforcing the idea that the poster is a promotional piece, designed to advertise and represent SpaceX as an innovative and unique brand. As I wasn’t sure what I could use, I took to the SpaceX twitter account to look for inspiration and found an excerpt from the bio that I really liked: ‘The Future of Space Travel’. I love the sound of this and I think it is perfect as a tagline to represent the company as an innovative and pioneering.

 

I decided to add this tagline in using the same typeface as the main title which ties in both areas of the poster, creating a stronger overall image. As my final design I think it works well and is very successful as a promotional piece for SpaceX. I think it shows them as a unique and pioneering company, and definitely suggests ideas about space and exploring new forms of space travel. My design also links with my research, utilising the simple, bold technique that I looked into. I feel I have successfully created this style with a more modern aspect to it, bringing it into a more modern setting to fit with SpaceX’s almost futuristic goals.

Initial Falcon 9 Poster

After finalising my logo designs and coming to a strong, successful conclusion, I moved on to my two posters, starting again with the Falcon 9. I began by gathering some basic images of space and an example of the Falcon 9 rocket and arranged them in a few basic compositions, to give an idea of what the poster could look like. Keeping in mind the ideas of constructivism and that strong appearance that the propaganda has, I kept the arrangements very uniform and strong, and even experimented with adding in a real Falcon next to the rocket, something that would not be unusual in a constructivist poster.

I decided to take the idea with the rocket in the centre of the image, launching straight from Earth, and start working on it and recreating it in a simpler, more stylised fashion. Using Illustrator, I started with the Falcon 9 rocket and began tracing over the image with the pen tool. Using gradients and slightly simpler shapes I recreated the rocket in the simple, travel poster inspired style that I have taken so much inspiration from. I really like the way this came out, and I think it definitely looks influenced by the style I wanted to recreate and expand on.

My next step was to bring the rocket into an actual scene, and begin making the rest of the poster. I started with the sky, using a dark blue background and using small circles and diamonds to create stars against the dark sky. I then moved on to recreating the Earth, again sing the pen tool. I used simple shapes and blocks of colour to create the land and sea on the Earth, and using a slightly larger curve around it to show the glow of the Earth’s atmosphere.

Although I thought the idea looked quite strong and I liked the composition in my initial, crude arrangement, I am not so keen anymore after starting to make it; I am not sure that it works as well as I wanted and I don’t think the composition is as strong as I could make it. I think the main issue is the proportions, and the fact that the Falcon 9 appears to just be floating in space without any real propulsion or movement to it. Although I was planning to add in a trail behind the rocket to show the movement and speed, I am still not sure that it will have the impact I want and I don’t think this design will work. As a result I have revisited my initial sketches, and experimented with more ideas that I had not thought of before.

Discussions with my tutor have also helped me to generate more ideas, looking at my design and my poster from another angle and perhaps taking a different approach to the composition and design of my poster. My next step following this will be to consider these different ways of approaching my design, and then deciding on a new, hopefully much more successful composition.

Final Logos

Rather than trying to simplify my existing design, I instead decided to start fresh, taking some influence from the shape of my original Falcon, but making it simpler to begin with. Using the pen tool in Illustrator, I drew a simple falcon emblem, utilising just the wings and the head and without including any detail within it. I experimented with the shape, eventually arriving at this point, where I chose to use the design with the point at the bottom, as I think this one looks stronger, and creates a nicer shape overall. I really like this design, and already I think it is much more successful as a logo, as I will be able to scale it up and down to any size and it will not lose its impact.

After finalising the outline, I started to experiment with adding colour, using a similar red to that of the existing logo. I chose to make the outline of the logo white, as I think this stands out more, and is much more eye-catching than the black. I think it also helps the logo to sit on the page better, as the white blends with the white background. I think this logo and its shape could easily be used as a badge or a pin, as its simple design and its strong layout would be very successful as one. I feel that this also has some strong military connotations, with similarities to the style of many pins and badges used in the US army/airforce etc. that feature birds of prey; usually Eagles. This helps my design relate also to the US Airforce nose art that I researched, and I think the military similarities help to strengthen my design further, making for a solid, impactful logo.

I wanted to experiment with my design slightly more, and see if there was anything I could add or change to make it better. It was also pointed out to me during discussions with tutors that with the point at the bottom, the design could look like one big open mouth, rather than a beak and just a decorative point. To fix that issue I tried adding eyes and a line to show the beak. I experimented with different styles of eyes, using more detailed ones and also very simple ones. I also decided to experiment with adding text to the design, placing white text inside the logo, using it as a frame. I eventually came to four different design solutions, including my original blank logo. I really like these designs and I think they are all strong in their own respects, however I decided to seek some extra feedback and opinions.

To do this I printed a sheet of my four designs, in three different colour ways, and asked fellow students to mark which design they preferred and which they thought was the strongest. The one design that came out as the most popular was the one with the simple eye, which personally I also prefer against the more detailed eye. I think the small addition of the Falcon’s features help the design, reenforcing what the logo actually is, whilst still keeping minimal and strong. In discussions with students many thought that the text within the logo was not working, which is something I think I could easily work around, although the text may not be needed at all. This feedback was very helpful, as it gave me some other people perspectives and allowed me to see which design would have the most impact on someone who isn’t necessarily knowledgable about the subject; and hasn’t been staring at the same designs throughout the whole project as I have.

After finalising the design for the Falcon logo, I moved on to creating one for the Dragon craft, aiming to utilise the same style and technique. Again I started by creating a very simple outline of a dragon’s head and wings, using a similar composition as before to help link the logos together more successfully. After getting an outline that I liked I started adding colour by creating another layer behind the outline with the same shape. I started using a similar purple to the one that is used at the moment by SpaceX. However I am not keen on this colour; I don’t think it is appealing and it doesn’t seem to link in any way to the idea of a Dragon, or to space travel in any way. Therefore I will likely change the colour before I finish the design.I found this design a lot more challenging than the Falcon, as a Dragon is a much larger and much more complex creature. After finalising the initial design, I felt I needed to tweak it as there were some parts that weren’t as strong as they could be. I started by isolating the Dragon’s head and scaling it down slightly, as well as bringing it further away from the wings. This has created a bit more space between it and the rest of the design, which I think has made it stronger as it looks much less cramped and awkward than it did. I also decided touching the colour to red as whilst the existing Falcon is red and the Dragon blue, I think red seems like a much more fitting colour for the Dragon. Personally, I associate Dragons to the colour red due to connotations of fire and anger. I also understand that using this red could have connotations to things like the Welsh flag/George and the Dragon, and so I am going to experiment with this colour and maybe use a different shade of red that will hopefully remove this idea from the design.There was still something I needed to tweak with my design and I think it came down to the shape of the Dragon and how short the wings seemed. I decided to add more to the wings, extending them further to create a wider design, I think this has improved the design massively, making it stronger and more similar to the size and shape of the Falcon logo. Doing this has also made the wings look bigger against the Dragon’s head, making it look a lot more in proportion now as well, as previously I think the head was slightly too big against the wings. I have also changed the colour slightly, choosing a darker shade of red. I think this works well and I think it also helps to remove any connotations towards the Welsh flag or anything similar that I want to avoid.

After finalising these small changes and tweaking and small errors, I have come to these two outcomes as my final designs. As well as making the Dragon red, I decided to change the Falcon to a light blue, contrasting with the opposite logo. I am also loosely keeping with the original colour scheme of SpaceX, however I did not like the purple they use at all, and I think this pale blue is much more appealing and works to make a much stronger logo. I think that both logos work well together, as they are of similar design and are easily recognisable as being related, which fulfils my original proposal. One of the main issues I had with the original SpaceX designs was that the two logos appeared very separate and didn’t appear to link very well; and so I wanted to work on this especially to create logos that linked successfully and were obviously part of the same brand. I think I have achieved this in my designs as they both compliment each other and they work just as successfully together as they do individually. I am happy with these designs; I think they are very strong logos and the I think the minimal approach I have taken helps with this. They relate to my research into badges and pins whereby I think both designs could be used as pins, which could be an example of a promotional item  for the company. They also relate to the idea of WWII nose art on US planes, where their shape could have some military connotations.

With these finished logos, I decided to try mocking them up again onto images of the SpaceX crafts to see how well they worked. Immediately I think they are much more successful than the first logos I experimented with. Neither logo has lost any of its impact when shrunk down to fit onto the images, and I think at real life size, where they would be much much larger, I think they would still look just as strong and still have the same impact on the audience as they do on paper. As well as being strong individually and together, mocking them up alongside my SpaceX brand logo has shown that they also compliment this very well. The pale blue of the Falcon emblem, very similar to that in the SpaceX logo, sits very well on the rocket and I think looks even stronger, with both logos complimenting each other. Overall I think these designs are much stronger than the existing SpaceX logos, not only because they are stronger individually and appear to have had much more thought put into them, but also because they are successful together and work with each other, rather than appearing totally separate and not having any real links between them.

Logo Development

After looking through various examples of Falcon and Dragon illustrations, I wanted to start experimenting with my own style. I first decided to draw an example of each creature in my own illustrational style, using simple bold lines and using dot work to add shape and to show highlights and shadows.

I really like these illustrations, and I think they work well as standalone designs, as well as potentially strong logos. I think they suit the style and I think the positions of the creatures appear strong and fairly simple. After finishing the illustrations I scanned them in and edited them slightly in Photoshop, boosting the contrast and desaturating it to make the blacks nice and dark, and to remove the off white colour from the paper. I also added in some text, using the same simple, bold typeface that I chose to use for the SpaceX logo. I think this works well with the illustrations, and it fits nicely inside the open spaces that I positioned it in. I feel the text and the illustrations compliment each other, and they work to create a strong illustration in my opinion.

After editing the logos and adding the typography, I decided to try mocking them up onto images of the spacecrafts, to see how they would look in reality. I found that, although they are strong illustrations at the original size, when I shrunk them to fit onto the space crafts, they lost their impact and were immediately weaker as designs. I also think that the lack of colour also helped the logo to get lost on the rocket; the original logos were bright, solid colours and stood out because of it, however my illustrations are simple, black line drawings and so I don’t think they stand out and have the same impact as before.

My next step was to try and strengthen my designs, as when painted onto the side of the space crafts I want them to be as strong and have as much impact as possible. As one method to try and do this, returned to the ideas I was having with my SpaceX logo, and experimented with using shapes to border my illustration. I felt that the most successful shape to work with my illustration would be a circle, and so I added one to my Falcon to try it. Looking back at my 1950’s research and logos of the time, I liked the idea of having the Falcon coming out of the circle, extending past the border. Whilst I think it was a potentially good idea, I think my illustration, whilst strong on its own, is possible too detailed to work as a logo. I could still potentially use it as an illustration alongside my work, but I think the detail starts to create problems when it is scaled down and added to other things, and so I think I need to simplify my design.
As a first step to simplifying my logo, I used Illustrator to trace over my Falcon with the pen tool, creating smooth, simple lines to create a simple outline without any shading or added detail. Immediately, this has become a simpler, much more minimal design; and although I feel this would scale up and down a lot easier now, I think it still needs simplifying further, and I think the actual shape of the Falcon and the Dragon perhaps need to change in order to be successful. Therefore I will continue to experiment with this design, now pairing it back as much as I can to create a minimal logo. I think this will be much more successful for what it needs to be, keeping its strong nature at any size and in any setting, where it was lost with original illustration.

US World War II Plane Nose Art

When looking at illustration examples and thinking about how I wanted to create my logos for the SpaceX crafts, I also kept in mind that these logos would be printed onto the side of the crafts, on a very large scale. This brought to mind the idea of US World War II planes, and the nose art that was often painted onto them. Although these planes were used for war, rather than space travel; the idea and the thought is very similar. These paintings were made to raise spirits, and to mark individuality. It was a mark of personalisation, for pilots to make the plane their own, and make something recognisable that others would know them by, which is essentially the point of a brand logo.

Aircraft Nose Art From WWII

I think this is very relevant to my own work, especially if my own design is going to be predominantly illustrational. As my logo will be added onto the side of the Falcon 9 and Dragon crafts, I think this idea of nose art is something to keep in mind. I really like this style that evolved from nose art and although most of the paintings are of semi-nude women, I think it could still translate successfully to my own designs and ideas that I am working with.

Falcon & Dragon Logos

After finalising my SpaceX logo, I then decided to move onto designing the logos for the Falcon 9 and Dragon space crafts. I wanted to experiment with illustration slightly more with these logos, separating them slightly from the style of the SpaceX logo, but making sure the two of them remain similar to each other. For this my first step was to look at some examples of illustrations of each creature, both realistic and also very stylised.

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When searching through images of the two different creatures, I found that whilst there were a lot of realistic, lifelike illustrations of Falcons, the majority of the Dragon illustrations appear to be more like concept art or more cultural illustrations, which of course makes sense as dragons don’t exist, which gives artists a lot more freedom with how they can illustrate them and how they should look. I think this is helpful, as it will also give me more freedom with how my logo can look, and it will make it easier to design it in a style that is closer to the way I draw the Falcon as well.

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Final SpaceX Logo

My next step after mocking up some of my initial ideas was to continue refining those ideas into a more minimal, successful logo. I started by taking a couple of my previous designs and experimenting with colour more, taking colours more similar to the existing SpaceX logo. Although I still like the idea, I don’t think they were as successful as they could be, as the colours are still very bright and bold and the design is still quite thick and clunky.

I then decided to move on to a new design, pulling through the same ideas and some of the shapes from the previous designs, but to create a much more simplified version. I started by taking out all of the colours to start with, giving me a blank design to work with. I then also took out the ‘X’, as one of the main issues I had had so far was figuring out how to place the ‘X’ to make it look like a separate part of the word, rather than spelling Spacex. Taking this out made things easier as it allowed me to play with the text more freely within the shapes. I decided to use a hexagon, as I felt that these were the most successful versions of my previous idea. Rather than using an equal hexagon like before however, I squashed it slightly to fit around the text much more nicely, and also making it look more like the shape of a badge or a pin, referring back to my research.

After securing this shape that I think is a lot more successful now, I added in the ‘X’. I decided to place it behind the word SPACE, in a light blue colour taken from the existing logo. This allows the word to stand out and helps to separate the X from Space, as a solution to that issue. The shape of the ‘X’ inside the hexagon also helps to frame the word much better, filling out the shape and giving the text something to sit against. I think this is a much stronger logo that my previous idea, and I think the much more minimal design makes it much more successful.

Now that I had secured my idea and found a much more successful way to design my logo, I  made a few final refinements until I had reached this as a final design. I wasn’t keen on the black hexagon shape and so I decided to remove it, which I think still works as the shape of the ‘X’ actually holds the hexagonal shape quite well. It now continues to frame the text successfully, by hinting at the shape of a badge, without having to include the shape itself. This has now created a very minimal design which is still very strong in shape and I think is much nicer than it was before. It is still quite clear to see where my inspiration has come from as the shape of the badges/pins is still there, and some of those “retro” 1950’s aspects are still present. However, I have taken these aspects and presented them in a much more modern setting, which I think will give the audience a fresh perspective on the idea, and therefore a fresh perspective on SpaceX as a company. I feel that this design is very appropriate for SpaceX as a brand, as it is not cliché, however it has not completely deviated from its original, as it is still a clean, futuristic design; but with some fresh elements incorporated into it, which I think makes for a much stronger, more appropriate design for such an innovative company.

Finally, I decided to mock up my design on the first thing that springs to mind when thinking of a space travel company; their rocket. I took this model of the Falcon 9 craft and used Photoshop to place my logo design onto the rocket in place of the existing one. I personally think that my design is much more successful on the rocket. It looks much simpler, and I think the minimal design is reflective of the simple design of the rocket itself, which I think reenforces the idea that my design is successful and is appropriate to represent SpaceX as a brand.